Crispy with a real crunch
Matlaw’s “Crispy, with a real crunch” Breaded Shrimp. Color scheme changes with the flavor of each breaded shrimp box to easily identify differences.
My role
I rebranded the Matlaw’s brand and created brand style guides and templates. Art directed all photoshoots and lead the in-house design team to complete over 200 packaging items from concept to production (bags, boxes, labels). I designed most of the bags, boxes and labels myself. I also worked with FDA inspectors to comply with FDA labeling requirements before print production.