Matlaw’s Brand
Stuffed Clams (in a natural shell)
Matlaw’s New England Style Stuffed Clams are the #1 Seafood Appetizer in the North East. A re-branding project initiated a “new flavors” launch for this popular seafood item. Color scheme changes with the flavor of each stuffed clam stuffing to easily identify differences.
My role
I rebranded the Matlaw’s brand and created brand style guides and templates. Art directed all photoshoots and lead the in-house design team to complete over 200 packaging items from concept to production (bags, boxes, labels). I designed most of the bags, boxes and labels myself. I also worked with FDA inspectors to comply with FDA labeling requirements before print production.