Packaging design for the iconic candy brand NECCO®
NECCO® Wafers were created in 1847 by Oliver Chase who invented the first American candy machine, a lozenge cutter. As of 2017, approximately 630 million NECCO® Wafers were made each year. Placed edge to edge, they would go around the world twice!
Unfortunately, The New England Confectionery Company, owners of this iconic brand closed their doors in the summer of 2018. But there’s good news… I am happy to report that these chalky-sweet discs are back in business under another name as of winter 2020.