Good catch!
A series of raw fish species designed in the new Matlaw’s Brand. Color scheme changes with each species of fish to easily identify differences. I designed raw and breaded fish bags.
My role
I rebranded the Matlaw’s brand and created brand style guides and templates. Art directed all photoshoots and lead the in-house design team to complete over 200 packaging items from concept to production (bags, boxes, labels). I designed most of the bags, boxes and labels myself. I also worked with FDA inspectors to comply with FDA labeling requirements before print production.