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SWEETHEARTS® BRAND
Easter Innovation 2018
Sweethearts® Brand, created in 1866, was the first to start sweet conversations around the world. NECCO® produces about 100,000 pounds of the iconic candy hearts each day, which adds up to billions of candy hearts—more than enough for everyone in the world to have one. That makes Sweethearts® the best selling Valentine’s Day candy. Since Sweethearts® is so successful during the Valentine’s Day season, we decided to expand into more holidays.