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MATLAWS BRAND
Stuffed Clams (in an natural shell)
Matlaw’s New England Style Stuffed Clams are the #1 Seafood Appetizer in the North East. A re-branding project initiated a “new flavors” launch for this popular seafood item. Color scheme changes with the flavor of each stuffed clam stuffing to easily identify differences.
Art directed photoshoots and lead the in-house design team to complete over 200 packaging items from concept to production (Bags, boxes, labels). I also worked with FDA inspectors to comply with FDA labeling requirements before print production.