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MATLAWS BRAND
Stuffed Clams In A Recyclable Tray
Innovative new packaging is sustainable, impactful, and efficient.
Matlaw’s, a leading seafood innovator and creator of the #1 Seafood Appetizer in America, announces the debut of its new, bold, and blue recyclable plastic tray packaging. The patent pending, sustainable trays will be available for Matlaw’s 6- and 9-packs of grill-ready Stuffed Clams, as well as Matlaw’s 6-packs of New England Style Stuffed Scallops.
As a business concerned about sustainability, Matlaw’s has been on a quest to create a more efficient, and recyclable, packaging solution for its market-leading line of Stuffed Clams and Scallops for nearly a decade. After finding a partner up to the design challenge, and followed by extensive testing on its production line, Matlaw’s has achieved this goal – creating packaging that appeals to consumers concerned about the environment and that delivers efficiencies for its retail customers.
Made with #2 HDPE plastic, the new tray packaging features an innovative, patent-pending, wave design, a hallmark of the Matlaw’s brand, that not only creates better airflow to the product - enabling a more streamlined production process and compact stacking capabilities for efficient shipping - but also highlights Matlaw’s energy and passion for discovery.
Art directed photoshoots and lead the in-house design team to complete over 200 packaging items from concept to production (Bags, boxes, labels). I also worked with FDA inspectors to comply with FDA labeling requirements before print production.